Environmental, Social, Governance

At Houbara, ESG is not an initiative but a commitment to authentic, responsible and measurable impact that guides how we work, how we grow and how we contribute to our community.

Inspired by a Story of Renewal

Our name, Houbara, comes from the Houbara bustard. Once close to extinction, it was brought back through major regional conservation efforts. Its survival is closely tied to the art of falconry, a tradition at the heart of Arab culture. This story of responsibility and resilience is the foundation of who we are.

When I launched Houbara in 2020, the name became our guiding principle. It reminded us that meaningful communication is rooted in authenticity and purpose. This belief shapes the work we deliver for clients and the way we run our business. Our goal has always been growth that is sustainable, inclusive and positive for our wider community.

ESG Is Everyone’s Responsibility

The world has made it clear. It is no longer about being a small business or a large one. It is about being a responsible one. Climate impacts, resource depletion and the inequities highlighted through the pandemic demand action from all of us. ESG is not a trend. It is an obligation.

Measuring What Matters

We completed our first carbon footprint report for 2021. It gives us a clear baseline of our greenhouse gas emissions, aligned to the GHG Protocol. This baseline became our starting point. It guides how we improve, how we reduce impact and how we measure progress.

This initial report and all those since have been made possible with the support of our partners at elementsix, who helped make the process simple, structured and engaging for our entire team.

Our Team Is Fully Engaged

Everyone at Houbara is committed to our ESG journey. We are tracking our impact with intent and embedding better habits into our daily work. Reducing our environmental footprint supports the planet and strengthens our business.

Looking Ahead

Strong and transparent ESG principles are central to Houbara’s long term resilience and success. They guide the culture we are building, the decisions we make and the legacy we want to leave. And they keep us true to the spirit of the bird that inspired our name - a reminder to protect what matters, adapt with integrity, and always act with purpose.